Position: Founding Growth Manager

Company: noa

💼 Your Role

As our Founding Growth Manager, you will own paid user acquisition for noa’s mobile apps end to end: channel strategy, creative strategy and production, and the data that drives both.

You will plan, launch, and scale campaigns across TikTok, Meta, and Google, build the creative testing engine behind them, and decide where every euro of budget goes. You will also shape retention and CRM alongside product, and use our creator and influencer partnerships as creative and distribution levers.

Your Responsibilities:

• Lead mobile user acquisition: Develop and execute growth campaigns across TikTok, Meta, Google, and other channels.
• Own creative strategy and structure: set the creative direction, angles, and testing roadmap, and coordinate with our creative managers and video editors who handle production. You will have dedicated creative manager and editor resources; your job is to direct them and scale what wins.
• Optimise growth funnel: Manage ASO, search ads , and conversion rate optimisation tests.
• Own onboarding: treat the onboarding experience as a product, whether it is our web funnel (from ad click through signup, paywall, and payment) or our in-app onboarding, and drive conversion with analytics and A/B testing.
• Drive retention and engagement: Implement CRM strategies and automation to maximise user lifetime value and reduce churn.
• Own the data: run your own analysis in attribution and analytics tools (AppsFlyer, Amplitude, ad platforms), own CAC, ROAS, and LTV reporting, and use it to drive budget allocation and automate UA workflows.
• Collaborate: work cross-functionally with product, engineering, and our creative and partnerships teams; building a growth team becomes part of the role as we scale.

💚 Your Profile

• 6+ years experience in mobile user acquisition at companies where the app is the core product, having independently managed $1M+ in monthly ad spend.